THE STORY OF MINDESI

Mindesi is a vegan fashion brand established in 2018 in the South of France. The brand strives to offer cruelty-free products that combine elegance and simplicity. It has developed a footwear collection and claims to affirm its unique identity of stylish and ethical footwear, with a firm commitment to the planet and those who live on it.

The concept

Our models must fulfill 5 essential criteria before being offered for sale:

  • Minimalism
  • Comfort
  • Harmony
  • Aesthetics
  • Ethics

2018, the first collection

The first Mindesi collection Alba (from the Latin word for dawn) was born in October 2018 and stands for a new beginning of a great project. It took us several months of hard work to create our first products. We focused our efforts on 5 beautiful and minimalist styles.

Manufacturing

We chose to support a European team of professionals and pay fair labour prices. At the same time, we make sure that the highest quality standards of shoe production are met.

We selected a small European workshop located in Portugal. The country specializes in shoe manufacturing and has the real know-how in shoe production. We purchase our vegan materials from Italy because we aim for the highest quality available.

We care for the environment, animals and people alike. Our shoes are cruelty-free, made in Europe, approved by PETA and registered with the Vegan Society.
We use breathable and water-resistant polyamide, faux leather, microfiber, and polyester. The outsole is made from durable synthetic rubber.

Our commitments

Once the company production is up and running, we plan to donate 5% of our revenue to good causes such as supporting shelters and associations working for the welfare of animals and the environment.

We’ll keep you updated on the impact and the results through our website, newsletter and social channels.

Our team

Our team is composed of passionate animal lovers, who care very much about all animals and are deeply concerned about the impact that the leather industry has on our planet.

Vilma Atanasova is responsible for sales and customer service. She is a specialist in business administration. She is a vegan who is very committed to animal rights and to an ethical and sustainable way of life.

Cédric Garrofé – a journalist by profession, he has been passionately involved in animal welfare for many years. He is also the founder of the online media Vegemag.

Mindesi ideal

More than just an iconic brand, Mindesi claims to be an ideal.

An Ideal of elegance, ethics, and simplicity throughout the world.

Thank you for becoming part of Mindesi Story.